Last night, on the 23rd, I attended a Wizards
game at the Verizon Center. They played the New Orleans Pelicans and won with
109 points to their 89 points. I found out after getting to the game that it
was Turkish Heritage Night, so the halftime show was a Turkish dance number to
encompass tradition, which was interesting. This game was the first
professional basketball game I’ve been to since freshman or sophomore year of
high school, and because of that, I noticed things that I hadn’t paid much
attention to before. After taking a few classes in marketing and sponsorship,
I’ve become more aware of company presence at games. For example, the first
thing I noticed before entering the complex was the sponsors on my ticket,
including Budweiser and Amtrak, as well as the sponsor on the door when
entering, which was Capital One Bank. While watching the game, I took note of
the major sponsors that seemed to show up frequently on the LED banners or had
permanent advertising around the arena. I also noticed sponsors of time outs,
the half time show, 3-pointers, etc., which I hadn’t ever noticed before. The
game was very enjoyable overall not only because of the exciting environment and
our win, but also because I was able to apply what I’ve learned in school to a
real life situation.
No comments:
Post a Comment